Sponsorship appeal
This appeal highlights the life-changing impact of therapy on the lives of torture survivors, with 100% of the supporter’s donation going directly to help people's psychological recovery.
It tells the story of Joseph, a refugee from Sudan who was brutally tortured after being arrested for being at a political demonstration, even though he didn’t take part. After escaping to Libya, he then came to the UK, where he is now trying to start a new life with the help of FFT and his therapist, Isabel.
This appeal highlights the life-changing impact of therapy on the lives of torture survivors, with 100% of the supporter’s donation going directly to help people's psychological recovery.
It tells the story of Joseph, a refugee from Sudan who was brutally tortured after being arrested for being at a political demonstration, even though he didn’t take part. After escaping to Libya, he then came to the UK, where he is now trying to start a new life with the help of FFT and his therapist, Isabel.
The letter has an extended panel down the side, showcasing moving quotes from Joseph. The response form is four pages of A5, with large asks filling page 1. We also split the appeal into standard value and high value versions, the latter featuring a longer, four-page letter.
The sponsorship appeal includes:
• A letter from Joseph’s therapist, detailing his journey from Sudan to Libya to the UK, and now his progress in trying to overcome intense trauma
• An extensive Q&A with a Clinical Services Manager about the therapy team at FFT, showing how FFT offers a specialist service that complements the NHS
• A breakdown of three different kinds of therapy – Narrative Exposure Therapy (NET), Eye Movement De-sensitisation Reprocessing (EMDR) and Trauma-focused Cognitive Behavioural Therapy (TFCBT), turning at times complex jargon into clear, readable explanations
• An opportunity to write a message of support to the refugee whose therapy you are sponsoring
The sponsorship appeal includes:
• A letter from Joseph’s therapist, detailing his journey from Sudan to Libya to the UK, and now his progress in trying to overcome intense trauma
• An extensive Q&A with a Clinical Services Manager about the therapy team at FFT, showing how FFT offers a specialist service that complements the NHS
• A breakdown of three different kinds of therapy – Narrative Exposure Therapy (NET), Eye Movement De-sensitisation Reprocessing (EMDR) and Trauma-focused Cognitive Behavioural Therapy (TFCBT), turning at times complex jargon into clear, readable explanations
• An opportunity to write a message of support to the refugee whose therapy you are sponsoring
Summer appeal
“As a psychological therapist who treats families of torture survivors, I see first-hand the devastating torment caused by torture – not just on one person, but their entire family.
Using children’s illustrations, the appeal tells the story of Murat, who was separated from his children for two decades after fleeing political persecution. Coming to the UK he claimed asylum and received help from Freedom from Torture for the symptoms of complex PTSD, including flashbacks, anxiety and panic.
The pack also features in an interview between another survivor, Barin, and his therapist, about the process of overcoming trauma.
“As a psychological therapist who treats families of torture survivors, I see first-hand the devastating torment caused by torture – not just on one person, but their entire family.
Using children’s illustrations, the appeal tells the story of Murat, who was separated from his children for two decades after fleeing political persecution. Coming to the UK he claimed asylum and received help from Freedom from Torture for the symptoms of complex PTSD, including flashbacks, anxiety and panic.
The pack also features in an interview between another survivor, Barin, and his therapist, about the process of overcoming trauma.
Grow Through Gardening appeal
This luscious appeal features the charity’s horticultural therapy group. We explain how gardening can help survivors of torture on their healing journeys, along with other approaches such as talking therapy and baking therapy.
This luscious appeal features the charity’s horticultural therapy group. We explain how gardening can help survivors of torture on their healing journeys, along with other approaches such as talking therapy and baking therapy.
Legacy appeal
“I grew up in 1980s West Germany. It was drilled into us at school that you have to stand up to authoritarianism. You have to always be on the watch out. You have to recognise the signs.”
That's the start of this legacy appeal written from the perspective of Sabine Nierhoff, who for 20 years has worked for the charity in different roles. She was the perfect signatory for the letter because she’s built up a fantastic rapport with many supporters, who already know her by her first name.
She then framed the legacy ask around values:
"What society do we want to build? If we want to see a strong, proudly diverse culture that stands up for human rights and against torture, it won’t happen automatically. We have to create it. We have to pass on our humanitarian values to future generations."
Linking to themes in the letter, the appeal also contained the story of Mirella, who was held captive during the Bosnian war, came to the UK and received support to overcome her trauma. There was a postcard, too, featuring a quote from Lord Alf Dubs, who came to this country on the kindertransport in 1939.
The appeal is packed full of Sabine's stories and insights. It’s already inspired a wave of responses, doubling the results from the previous legacy appeal.
“I grew up in 1980s West Germany. It was drilled into us at school that you have to stand up to authoritarianism. You have to always be on the watch out. You have to recognise the signs.”
That's the start of this legacy appeal written from the perspective of Sabine Nierhoff, who for 20 years has worked for the charity in different roles. She was the perfect signatory for the letter because she’s built up a fantastic rapport with many supporters, who already know her by her first name.
She then framed the legacy ask around values:
"What society do we want to build? If we want to see a strong, proudly diverse culture that stands up for human rights and against torture, it won’t happen automatically. We have to create it. We have to pass on our humanitarian values to future generations."
Linking to themes in the letter, the appeal also contained the story of Mirella, who was held captive during the Bosnian war, came to the UK and received support to overcome her trauma. There was a postcard, too, featuring a quote from Lord Alf Dubs, who came to this country on the kindertransport in 1939.
The appeal is packed full of Sabine's stories and insights. It’s already inspired a wave of responses, doubling the results from the previous legacy appeal.